PEANUT PAWS
Peanut Butter Bar
1 Bar
FREE UK Delivery on orders above £49.
You have £0.00 in your cart, spend £49.00 more and get free shipping.
1 Bar
72 Bags
1 Pack
1 Pack
1 Pack
Or continue without a name
CheckoutIf your dog is scratching like mad, scooting endlessly, or leaving you with more puddles than poops, you’ve probably asked yourself: could this be food-related? The answer is often yes.
Food sensitivities and allergies are more common than many pet parents realise. One UK study found demand for hypoallergenic dog food rose 75% in just two years. But “hypoallergenic” has become a bit of a buzzword. What does it actually mean? Do these diets work? And how do you know if your dog needs one?
Grab a chew (hypoallergenic, of course) and let’s dig in.
The word literally means “less likely to cause an allergic reaction.” In dog food, that translates to avoiding ingredients most often linked to allergies and sensitivities.
Chicken
Beef
Dairy
Wheat
Soy
Lamb
Instead, hypoallergenic recipes swap these out for novel proteins (things your dog hasn’t eaten before, so their immune system doesn’t react). That could be venison, duck, or (our personal favourite) insect protein.
Allergy: Immune system reaction, often showing up as itchy skin, ears, or paws.
Sensitivity: Usually digestive, with loose stools, gas, or vomiting.
Intolerance: Trouble digesting a specific ingredient (like lactose).
A hypoallergenic diet helps with all three because it removes the usual suspects.
Dogs can’t exactly tell you, “Hey, I think I’m allergic to chicken.” But their bodies leave clues:
Chronic itchy skin or ear infections
Constant licking and chewing paws
Recurring diarrhoea, loose stools, or vomiting
Scooting, despite being worm-free
Chronic anal gland issues
Poor coat quality or patches of hair loss
Diagnosed food allergies or intolerances
If you’re ticking multiple boxes, a hypoallergenic switch is worth exploring.
The gold standard is an elimination diet trial. Here’s how it works:
Feed your dog a novel protein diet they’ve never had before (e.g. insect protein).
Stick to it for at least 6–8 weeks: no other foods, treats, or scraps.
Monitor symptoms: are the itching, ear infections, or runny poops improving?
Reintroduce the old food: if symptoms flare up again, you’ve found the culprit.
Many vets will start with a hydrolysed prescription diet (like Hill’s z/d or Royal Canin Anallergenic). But novel protein diets — especially insect-based — can achieve the same outcome without a prescription or price tag.
Uses proteins your dog hasn’t eaten before.
Examples: insects, venison, duck, kangaroo.
Great for elimination trials and long-term feeding.
Proteins broken into molecules so tiny the immune system doesn’t recognise them.
Found in prescription diets (Royal Canin, Hill’s).
Effective but ultra-processed and expensive.
Strips recipes back to just one protein + one carb.
Helps pinpoint exactly what your dog can tolerate.
We’re biased, but also right: insects are an allergy-busting superfood.
Novel protein: dogs haven’t been exposed before → low risk of reaction.
Digestibility: black soldier fly larvae (BSFL) is highly digestible, even compared to chicken or beef.
Nutritional punch: rich in protein, omegas, and micronutrients.
Vet backed: endorsed by the British Veterinary Association.
Planet friendly: BSFL farming uses a fraction of land/water and emits up to 96% less CO₂ than beef.
Want the full scoop on insects? Read our blog here about 5 Benefits of Insect Protein: Is It Good for Dogs?
Grain-free = no wheat, rice, or oats.
Hypoallergenic = avoids trigger proteins.
Many grain-free foods still use chicken or beef, so they won’t help allergy-prone dogs.
Prescription = hydrolysed protein, clinically proven, often used for severe cases.
Hypoallergenic novel protein (like Grub Club) = effective for most sensitivities, no prescription needed, less processed, more natural.
Price difference: Royal Canin Hypoallergenic ~£1.23/day vs Grub Club ~£1.40/day — but Grub Club offers sustainability and whole-food nutrition too.
Some owners try rice + boiled fish or chicken.
Risk: unbalanced nutrition long-term, missing essential vitamins/minerals.
Safe for short elimination trials, but not for permanent feeding without vet formulation.
Bella, a 3-year-old Spaniel, had constant ear infections and red, inflamed paws. Her owner tried switching between supermarket “sensitive” diets, but the problems never went away.
After a vet visit, they moved her onto Grub Club’s All-Day Buffet. Within 6 weeks:
Her ear infections had drastically improved and almost cleared.
Her paw chewing stopped.
Poops firmed up (happy owner!).
Bella’s case isn’t unique, many of our customers have seen similar transformations when switching from chicken or beef diets to our insect-based recipes.
Frenchie Owner? Check out our blog about how Grub Club is a great food for French Bulldogs here
We don’t just talk the talk, we cook the grub.
All-Day Buffet (Dry Food): Complete kibble with BSFL protein + gut health boosters.
Grub Club Wet Food: Complete wet food diet with added prebiotics for gut health.
Poop Perfector Treats: Prebiotics + insect protein = perfect poops, less scooting.
No. Allergies can’t be “cured,” but the right food can eliminate the symptoms and massively improve quality of life.
No. Grain-free removes cereals, hypoallergenic avoids trigger proteins.
Most dogs show improvement in 4–6 weeks of consistent feeding.
Yes, but it needs to be formulated for growth. Grub Club’s adult range isn’t puppy-formulated yet, so always check life stage suitability.
If symptoms flare seasonally (spring, pollen, dust mites), it could be environmental. Year-round itching or gut issues often point to food. A vet elimination trial helps confirm.
Nope. Not unless you think “boring” is insect protein, blueberries, and sweet potato (spoiler: dogs don’t).
“Hypoallergenic” isn’t just a fancy label, it’s often the missing piece for itchy, scratchy, sensitive pups. Whether your dog’s tummy is in turmoil or their skin won’t stop flaring up, the right diet can be life-changing.
If you’re considering a switch, Grub Club’s insect-powered recipes tick every box:
✅ Novel protein
✅ Vet approved
✅ Gut-friendly
✅ Planet friendly
Check out our range of hypoallergenic dog food here!