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Afghan hound
Power to the Paw People

We’re on a mission to empower as many paws as humanly possible and create a pack of like-minded people all dedicated to their pet’s prosperity. So where better to start than with nutritional superfoods that are great for your pet and great for the planet, too.

The sea level keeps rising and we've already tried barking at it
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livestock farming is one of the leading drivers of global deforestation and climate change.

livestock farming is one
of the leading drivers of global deforestation and climate change.

and scarily...

20% of the world's fish and meat is consumed by our pets
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106M

Tonnes of CO2 generateD Every year BY the petfood industry

Or, to put it another way...

This is equal to the carbon footprint of...

The Philippines
Or, to put it another way...
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carbon footprint of aN average dog’s diet vs a 4X4.

Once we’d scooped our jaws off the floor, we decided to do something about it.

Grub Club was born
Bugs with benefits

One ton of insects can be grown in 2-3 weeks using a land area of 20 square metres and less than 30 litres of water.

Up tp 96% comparative emissions of C02 reduced

Amount ofprotein per 100g

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Our insect protein comes from the Black Soldier Fly larvae. The British Veterinary Association (BVA) recognises the potential contribution of insect protein in addressing the rising need for sustainable human food and animal feed. It’s naturally hypoallergenic and rich in omegas and amino acids.

  • Rich in omegas and amino acids
  • Hypo Allergenic
  • Approved by British veterinary association
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