CREATOR MARKETING EXEC
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Are you obsessed with dogs? Even more obsessed with the world of UGC, creators, and paid ad creative that actually converts? If you love spotting the creators who’ll make our customers stop scrolling, and you want to grow into owning creative ideas end-to-end, you might just be our next Creator Marketing Executive.
About Grub Club
Grub Club is the bold challenger brand shaking up the dog food industry. We make science-backed nutrition designed for sensitive dogs, delivered with a sense of humour and a smaller carbon footprint. We’re backed by a community of owners who’ve fought hard for their dogs’ health and refuse to be quiet about it. We’re fast-growing, stocked in Pets at Home, Abel & Cole, and Planet Organic, and we’ve got a big pipeline ahead. We’re a small and ambitious team - we’ve grown 2.5x YoY, we’re scaling fast, and we need someone eager to learn, grow, and own real outcomes from day one.
The role in one line
Own the engine that turns creators and community testimonials into a steady flow of high-performing UGC for our paid ads. The creative fuel we need to profitably scale our advertising.
The majority of your week is UGC for ads: sourcing creators, briefing them, iterating on content, and getting finished assets over to our growth team to run.You’ll also make sure our community’s voice gets its moment - using the experiences of real customers to fuel paid ad creative. Over time, you’ll grow into shaping the creative ideas themselves… not just executing briefs, but writing them.
Why this role exists
Our single biggest constraint on growth is content volume. Specifically UGC that performs in paid ads. When we have fresh, high-quality creative, we can spend more and grow faster. Today, producing that reliably is the bottleneck, and this role owns unblocking it. You’ll be the person who makes sure the growth team never runs out of great creative to test.
What you’ll be doing
UGC & performance creative (the majority of the role)
Source & vet creators: find dog-owning UGC creators who genuinely fit our customer base, including science-led ‘vet’ content and diverse dogs and owners.
Negotiate & manage relationships: agree rates and terms, and build an ongoing roster of reliable creators who keep coming back.
Brief & iterate: write briefs that get creators saying what our customers are already thinking; give feedback that keeps quality high and turns first drafts into winners.
Deliver to Growth: manage the pipeline end to end and hand finished, ad-ready assets to the growth team to upload and test.
Grow into creative strategy: start by executing briefs, then progressively take ownership of the creative ideas - spotting angles, hooks and concepts, and taking them all the way from idea to tested asset. Brand partnerships Identify and land brand and creator partnerships with complementary brands and creators - coordinating from first outreach through to delivery. Help shape an affiliate / creator-progression programme so our best creators can earn as they help spread the word (see below). Community (light-touch) Respond to community social DMs with wit and warmth, and help keep our VIP Facebook group active. Use our community platforms to learn about our customer base, gaining an understanding of the conversion funnel and customer personas. Lead initiatives that turn community stories into paid ad creatives - putting customers and their testimonials center stage to ensure our ads are grounded in real stories.
Brand partnerships
Identify and land brand and creator partnerships with complementary brands and creators - coordinating from first outreach through to delivery.
Help shape an affiliate / creator-progression programme so our best creators can earn as they help spread the word.
Community (light-touch)
Respond to community social DMs with wit and warmth, and help keep our VIP Facebook group active.
Use our community platforms to learn about our customer base, gaining an understanding of the conversion funnel and customer personas.
Lead initiatives that turn community stories into paid ad creatives - putting customers and their testimonials center stage to ensure our ads are grounded in real stories.
About you
We get it, this is a broad, entry-junior level role and we don’t expect you to tick every box. If you’re passionate about our mission and love the sound of this, please apply.
Content-savvy: a sharp eye for what makes short-form and UGC natively engaging (Reels, TikToks, Shorts), and instinct for creators who convert views into sales, not just views.
Organised operator: you can juggle a high volume of creator relationships at once without letting anything slip.
Confident communicator: you’re comfortable doing outreach to strangers, negotiating, and building enthusiastic relationships.
Results-focused: you’re motivated by measurable outcomes and use performance data to guide what you make next.
Proactive & resilient: you take initiative, handle the fast pace of a startup, and find a way to get things done.
Target Driven: highly motivated to meet and exceed targets with a strong sense of accountability.
Comfortable with ambiguity: you’re comfortable working in situations where we might not have all the answers and you’re ready to make decisions and run with them.
Bonus: dog lover; experience or strong interest in D2C / ecommerce, creator networks, or performance creative; familiarity with TikTok, Meta Ads, and affiliate platforms.
What this role is NOT
To be transparent about scope: this isn’t a broad brand-marketing or social-media-management role, and it isn’t primarily influencer-audience/reach work. It’s a hands-on creator-and-UGC role focused on producing performance ad creative. It’s best suited to someone early in their career who wants to build deep expertise in UGC and grow into creative strategy.
What you’ll get from us
Salary Band: £30,000 - £40,000
Holiday: 25 days + bank holidays + your birthday
Working pattern: hybrid, 4 days a week in our new London HQ
Free Grub Club products for a special pup in your life
Team socials
Pension
Vitality private medical insurance
Equity share option scheme
£50 monthly Wellness Budget via Juno Rewards to spend on anything you want
Dog friendly office