LIKE MEAT, BUT FRIENDLIER

Full of protein, omegas, and key minerals, insect protein provides all the nutrition your dog needs (and more), with added benefits for sensitive tummies, itchy skin, and allergies.

read the research
logo

Full of protein, omegas, and key minerals, insect protein provides all the nutrition your dog needs (and more), with added benefits for sensitive tummies, itchy skin, and allergies.

read the research

nutrition that doesn’t bite back

Upset tummies, itchy skin, and sore joints are a thing of the past. Insect protein is hypoallergenic, gut friendly, and anti-inflammatory - proven to provide superfood nutrition in the gentlest way possible.

HYPO ALLERGENIC

Naturally hypoallergenic novel protein - friendly to dogs with allergies and food sensitivities

GUTFRIENDLY

Easily Digestible, Anti-Inflammatory and Anti-Microbial. Gentle on guts & healing on microbiome.

SKIN &COAT

Fights inflammation, promotes moisture retention, & strengthens skin barrier.

SENIORSUPPORT

Support for joints & arthritis, plus added benefits for cognitive function.

GOT A QUESTION?

FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

There’s no such thing as a silly question, only silly sausages.

If your question isn’t here, feel free to email us, and our in-house vets & nutritionists will get back to you!

OUR INSECT PROTEIN:

WHAT KIND OF INSECTS?

Our recipes use Black Soldier Fly Larvae - a clincally backed, complete protein source with more protein than beef, more omegas than salmon, and more iron than spinach.

WHAT DOES IT TASTE LIKE?

Black Soldier Fly Larvae have a savoury, malty flavour similar to sesame or peanuts. Dogs love the natural flavour - 9/10 dogs chose insect protein over chicken-based food.

CAN YOU SEE INSECTS IN THE FOOD?

Nope! Our food looks like regular dog food - Our dry food is a traditional kibble, and our wet food is a steam-cooked mince consistency.

WHERE AND HOW ARE THE INSECTS FARMED?

Our insects are farmed in highly sustainable vertical farms in Cambridgeshire, producing 96% less CO2 than traditional livestock.

IS THIS JUST A TREND?

We certainly don't think so! Insects have been eaten in different parts of the world for centuries. Plus, with their high quality nutrition profile & game-changing results for sensitive dogs, insect protein is the future of sensitive-first, sustainable nutrition.

HEALTH & NUTRITION:

DOES INSECT PROTEIN HAVE ALL
THE NUTRIENTS MY DOG NEEDS?

Insect Protein is approved by the British Veterinary Association as a complete source of protein for dogs - it's got more protein than beef, more omegas than salmon, and more iron than spinach. With it's high suitability for dogs with allergies and sensitivities - it's a no-brainer for sensitive dogs.

IS INSECT PROTEIN VET APPROVED?

Insect Protein is approved by the British Veterinary Association as a sustainable source of complete protein. Additionally, We work with independent vets and nutritionists to make sure every recipe contains all the nutrients your dog needs to thrive.

HOW DOES INSECT PROTEIN
COMPARE TO HYDROLYZED PROTEIN?

Insect protein is a novel protein - a unique protein source that most dogs haven't been exposed to. This means that most dogs won't have developed allergies to it, making it a naturally hypoallergenic protein for dogs.

Hydrolyzed protein sources can also be okay for allergy-prone dogs. Chicken, for ex., goes through hydrolysis - a chemical process where the amino acids are broken into smaller parts, creating a version of chicken that's less likely to cause reactions.
Hydrolyzed protein can still cause reactions for highly sensitive dogs, and hydrolyzed recipes often rely on added palatants for flavour. Insect recipes are naturally hypoallergenic & tasty, and have added anti-inflammatory and gut-friendly benefits that provide more support for sensitive dogs.

HOW LONG DOES IT TAKE TO SEE THE
HEALTH BENEFITS?

It varies dog-to-dog, but most dogs see improved skin and gut health around 3 months after transitioning to an insect protein diet.

Sensitive dogs need time for their systems to adjust and for external results to show. Our diets aren't designed as a quick-fix, temporary solution - they're made to support sensitive dogs long-term & provide results that last a lifetime.

RESEARCH

& TESTIMONIALS

We're all about modern, science-backed health solutions - so when it comes to clinical studies, we're a dog with a bone (if that dog had a passion for scientific evidence).

Lots of dogs are (often unknowingly) allergic to the main ingredients found in many dog foods.

Insect Protein is proven to provide high quality nutrition - without the irritation

Lots of dogs are (often unknowingly) allergic to the main ingredients found in many dog foods.

Insect Protein is proven to provide high quality nutrition - without the irritation

TRIGGERS

HIDDEN IN
DINNERS

Beef, dairy, chicken, and wheat are some of the most common dog allergens1 — yet they're in loads of foods, even some for “sensitive” dogs. Reactions can show up as tummy trouble, itchy skin, ear issues, runny eyes, low energy, and more.

Tab imageTab image

INSECT PROTEIN:

NATURALLY
HYPOALLERGENIC

Insects are a novel protein, meaning they're highly unlikely to cause allergic reactions - in a 2023 study of allergy prone dogs, none reacted negatively to insect protein. Paired with anti-inflammatory, soothing benefits, insect protein is a hypoallergenic hero.

Tab image
Customer

My Frenchie has allergies... She's very food driven but wouldn't eat other hypoallergenic foods. Grub Club has worked a treat! No hesitation at meal times, her skin is amazing and poops are normal again

Annette,Customer Since 2023

Customer

We tried introducing all forms of protein - chicken, beef, fish, lamb, rabbit - but she reacted to all of them until we tried All Day Buffet from Grub Club. Since then she has never had an upset stomach again.

D,Customer Since 2023

Grub Clubs wet food has been a godsend as she finds it tasty and it doesnt trigger an allergic response. Her allergies have now totally subsided.

Chris,Customer Since 2025

Insect protein has anti-inflammatory and anti-microbial properties that contribute to balanced gut health, better poops and improved digestion.

POOP

PERFECTORTM

Insect Protein is a natural poop perfector. With better digestibility, anti-inflammatory, and gut-soothing benefits, insect protein diets have been shown to improve stool quality and digestive comfort when compared to chicken-based diets5

Tab image

GOOD

BACTERIA

In a 2022 study, insect-based diets promoted an increase in beneficial microbiome bacteria, suggesting links to better gut health, digestion, metabolism, and immunity.6

Tab image

ANTI-

MICROBIAL

An in-vitro study found high levels of lauric acid in insect protein, with the ability to fight bad bacteria and infections. This means a better balance of bacteria in the gut and a stronger immune system.7

Tab image

Studies Cited

  1. 5. Abd El-Wahab, Amr et al (2021) “Insect Larvae Meal (Hermetia illucens) as a Sustainable Protein Source of Canine Food and Its Impacts on Nutrient Digestibility and Fecal Quality.” Animals : an open access journal from MDPI vol. 11,9 2525.
  2. 6. Jian, Shiyan et al. (2022) “Effects of black soldier fly larvae as protein or fat sources on apparent nutrient digestibility, fecal microbiota, and metabolic profiles in beagle dogs.” Frontiers in microbiology vol. 13 1044986.
  3. 7. Borrelli, L, et. al (2021). Insect derived lauric acid as promising alternative strategy to antibiotics in the antimicrobial resistance scenario. Frontiers in Microbiology, 12.
Customer

This food has completely changed our spaniel's stomach. He has gone from constant upset stomachs to being much more regular and having 'normal' poops, it's been amazing and such a relief!

Vicki,Customer Since 2024

Customer

My German Shepherd had developed a terrible gut allergy and could not eat any protein based foods including beef, chicken, pork, rabbit and fish until I discovered All Day Buffet by Grub Club. She loves it and it doesn't upset her gut.

D,Customer Since 2023

Customer

My boy has a lot of digestive issues, suffering with acid reflux, vomiting, recurring upset tummy. We tried various hypoallergenic options from the vet which he really didn't like, but Since moving to grub club his problems have all stopped.

Ruth,Customer Since 2025

Insect protein is proven to strengthen the skin barrier, boost antioxidants, and reduce itching - especially for dogs with dermatitis.

Insect protein is proven to strengthen the skin barrier, boost antioxidants, and reduce itching - especially for dogs with dermatitis.

STRONGER

Skin

Dogs fed insect protein diets are shown to have a stronger & more resilient skin barrier than dogs fed chicken. Thanks to insect protein's rich, collagen-boosting amino acid profile, dogs lost less water through their skin barrier and retained more moisture — meaning more hydrated, comfortable skin.8

Tab image

ANTI-

OXIDANTS

Insect protein helps boost your dog's natural antioxidant defences, increasing Vitamin E (30% more than chicken) and lowering signs of oxidative stress in the body. That means they're better equipped to fight inflammation, cell damage, and environmental triggers that can lead to itchy, irritated skin.8

Tab image

DITCH THE

ITCH

For dogs with food allergies, an insect protein diet is clinically proven to reduce flare ups, lesions and itchiness - with no side effects or adverse reactions.9

Tab image
Customer

We changed her to Grub Club to help with her sore, itchy skin. It's worked a treat! Her skin has cleared up and her fur is softer and thicker than ever.

Emily,Customer Since 2025

We tried introducing all forms of protein - chicken, beef, fish, lamb, rabbit - but she reacted to all of them until we tried All Day Buffet from Grub Club. Since then she has never had an upset stomach again.

D,Customer Since 2023

Grub Clubs wet food has been a godsend as she finds it tasty and it doesnt trigger an allergic response. Her allergies have now totally subsided.

Chris,Customer Since 2025

Insect protein is proven to help reduce stress on joints and cartilage, help protect joints from inflammation, and support cognitive health.

Insect protein is proven to help reduce stress on joints and cartilage, help protect joints from inflammation, and support cognitive health.

joint

support

Insect protein naturally contains glucosamine — 25% more than chicken - and lab studies show it helps calm and reduce stress on the body after movement. That means healthier joints, less fatigue, and support for active or aging dogs.10

Tab image

for

sentors

In lab tests, insect protein extracts helped protect joint cells from inflammation and damage. Fighting joint stress & supporting cartilage, an insect diet can support dogs with stiff, sore, or aging joints & arthritis.10

Tab image

cognitive

health

Insect protein is naturally rich in MCTs - healthy fats that support brain energy metabolism, which is key for keeping older dogs sharp. This can support cognitive development, memory, and mood.11

Tab image

Studies Cited

We changed her to Grub Club to help with her sore, itchy skin. It's worked a treat! Her skin has cleared up and her fur is softer and thicker than ever.

Emily,Customer Since 2025

Customer

Grub club is brilliant. The most important thing is that we found a food for our dog that he can eat with no itching, sore skin and no expensive medication from the vets!!!He is happy and healthy all thanks to this food.

Ellen,Customer Since 2025

MEET THE
EXPERTS

We work with top dog vets & nutritionists to ensure we’re up-to-date on the latest in clinical research, and delivering the most gentle & effective solutions possible for your pooches

dr. rebecca massie

‘When a client comes to me with allergies or sensitivities, it can often be a long & costly trial-and-error process. I always recommend starting with Grub Club - most see results within a couple months, and unlike most specialty diets, dogs LOVE the taste.’

dr. rebecca massie

veterinary surgeon

william bisset

‘Black Solider Flies are an excellent and highly digestible source of protein. They have a good balance of amino acids for healthy growth, and good levels of glucosamine for joint protection. It’s a very sustainable and natural thing to add to pet foods.’

william bisset

animal nutritionist

dr. anish patel

'Quality must come first when recommending products to my clients. Grub Club contains superfood ingredients that not only make dogs feel good, but they taste great too.’

dr. anish patel

veterinary surgeon

DID WE MENTION
IT'S PLANET FRIENDLY?

Yea, that too - Insect protein generates 96%
less C02 than traditional meat. It's gentle on tummies and gentle on the planet.

FREQUENTLY ASKED QUESTIONS

There’s no such thing as a silly question, only silly sausages.

If your question isn’t here, feel free to email us, and our in-house vets & nutritionists will get back to you!

OUR INSECT PROTEIN:

WHAT KIND OF INSECTS?

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Illo perspiciatis quae, vel temporibus hic ullam quasi, harum maxime laboriosam totam dolore aperiam voluptate nemo repudiandae! Ex minus praesentium ipsa illo!

WHAT DOES IT TASTE LIKE?

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Illo perspiciatis quae, vel temporibus hic ullam quasi, harum maxime laboriosam totam dolore aperiam voluptate nemo repudiandae! Ex minus praesentium ipsa illo!

CAN YOU SEE INSECTS IN THE FOOD?

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Illo perspiciatis quae, vel temporibus hic ullam quasi, harum maxime laboriosam totam dolore aperiam voluptate nemo repudiandae! Ex minus praesentium ipsa illo!

WHERE AND HOW ARE THE INSECTS FARMED?

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Illo perspiciatis quae, vel temporibus hic ullam quasi, harum maxime laboriosam totam dolore aperiam voluptate nemo repudiandae! Ex minus praesentium ipsa illo!

IS THIS JUST A TREND?

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Illo perspiciatis quae, vel temporibus hic ullam quasi, harum maxime laboriosam totam dolore aperiam voluptate nemo repudiandae! Ex minus praesentium ipsa illo!

HEALTH & NUTRITION:

DOES INSECT PROTEIN HAVE ALL THE NUTRIENTS MY DOG NEEDS?

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Deserunt quibusdam assumenda explicabo quo rem illo minima. Quis eveniet, dicta omnis adipisci obcaecati voluptas perspiciatis. Accusamus eligendi modi veritatis consequuntur ratione?

IS INSECT PROTEIN VET APPROVED?

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Deserunt quibusdam assumenda explicabo quo rem illo minima. Quis eveniet, dicta omnis adipisci obcaecati voluptas perspiciatis. Accusamus eligendi modi veritatis consequuntur ratione?

HOW DOES INSECT PROTEIN COMPARE TO HYDROLYZED PROTEIN?

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Deserunt quibusdam assumenda explicabo quo rem illo minima. Quis eveniet, dicta omnis adipisci obcaecati voluptas perspiciatis. Accusamus eligendi modi veritatis consequuntur ratione?

HOW LONG DOES IT TAKE TO SEE THE HEALTH BENEFITS?

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Deserunt quibusdam assumenda explicabo quo rem illo minima. Quis eveniet, dicta omnis adipisci obcaecati voluptas perspiciatis. Accusamus eligendi modi veritatis consequuntur ratione?